Guidewire: Navigate What's Next

A powerful tone of voice guide to authentically bring an employer brand to life. And a powerful website to authentically bring the tone of voice to life! 

"Your career. Your adventure."

In partnership with Ph.Creative and Guidewire, I developed an authentic, striking tone of voice for Guidewire employees as part of their employer brand revamp. I provided training to the global marketing team on how to apply this TOV, and then delivered compelling copy for their careers website to encourage applications from those who fit the quirky culture across Guidewire internationally. 

I also created and scripted a "choose your own adventure" retro-style recruitment game to host on their social channels. 

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