Tipico: Electric, Award-Winning Copy

A dramatic, determined tone of voice for European betting company Tipico, with an award-winning careers site to boot.

"We Maximize Spannung!"

In partnership with Ph.Creative, I crafted a powerful tone of voice for betting giants Tipico, who wished to reflect their electric "in the moment" passion through their words whilst retaining a sense of their German heritage of "spannung". I trained their employer brand team on how to utilise the TOV and created a guide document for them. I then went on to write the copy for their careers site, which later won the "Best Careers Website"  Firm Award. 

Let's work together

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